web / graphic / branding

This design project was based on developing various ad campaigns to run across various leading sports websites, print, and video media for the NBA Store website and physical store in New York City. I lead the campaign aesthetic, which included various banner ads, website development, e-commerce principles, copywriting, and optimization built upon various mobile and web frameworks. 


This campaign ran to great success as it was done during the height of the Jeremy Lin “Linsanity” phenomenon, and then the NBA playoffs for 2012 and 2013 which made hitting the right notes in the advertising all the more important to capitalize on the social momentum of the current events in the league.


Tools: Adobe Photoshop, CSS, WordPress, WooCommerce, Ruby on Rails, Adobe Illustrator

Title: NBA Store Advertising Campaigns

Time: 6 months

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