This artwork was created as a part of a larger NBA 2013-2014 season campaign centered around creating engaging rich media content based on viral moments during games, this LeBron “Flexing” image was used to capitalize on the social momentum of his 61 point game.
This project was done after LeBron James scored 61 points, his career high point total against the Bobcats. Along with this piece, a similar photo was edited and optimized for social media. That image actually made it all the way to LeBron’s eyes, and he reposted it on his instagram.
Tools: Adobe Photoshop, Oil Paints on Canvas, Adobe Illustrator
Title: LeBron James “Intensity” Artwork
Time: 16.75 Hours